The most effective way to promote the campaign is to get involved. We are asking for all influential groups such as, but not limited to: lifestyle brands, promoters, barber shops, radio stations, and you to help us in preventing drinking and driving, driving impaired or under the influence. To create awareness and promote the importance of this issue to CIAA attendees and participants there are just a few points that we ask supporters to be responsible for. Campaign supporters should be responsible for but not limited to:
- Make an official announcement stating that they are a supporter of the campaign (via email blast, social networks, event announcements, etc.)
- Be an active participation in all campaigns (online and social media included)
- Distribute all materials related to the “Enjoy The Vibe, Keep Friends Alive,” campaign
- Make a visible pledge by:
- Allow your logo to be strategically placed on the site to show you support the campaign
- Sign up online to be visible on the “Enjoy The Vibe, Keep Friends Alive” campaign pledge poll
- Having the “Enjoy The Vibe, Keep Your Friends Alive” button (created by the campaign team)
- Each viral campaign related to your CIAA party or event include the logo and event viral “button”
- Have a direct link to the campaign page